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Sterling unveils new set-forward vocational truck

LAS VEGAS, Nev. -- Sterling has introduced heavy-duty vocational truck designed for the construction and government...


This set-forward Sterling work truck offers improved visibility and easier access for maintenance.
This set-forward Sterling work truck offers improved visibility and easier access for maintenance.

LAS VEGAS, Nev. — Sterling has introduced heavy-duty vocational truck designed for the construction and government markets. The new set-forward truck was unveiled at the World of Concrete Show yesterday in Las Vegas.

Sterling officials said their new vocational truck offers an updated look, improved functionality and increased visibility while also being easier to maintain. The set-forward Sterling is available in 101- and 11-inch BBCs.

“With leading market share in the government segment and growing market share in the construction segment, we saw an opportunity to update our offerings for those markets,” said Richard Saward, vice-president of sales, Sterling Truck Corporation. “As the industry’s only full-line provider of Class 3-8 work trucks, we’re dedicated to providing our customers with dependable vehicles for every application.”

The set-forward Sterling construction truck boasts a new chrome grille as well as chromed headlight bezels for a sturdy, sleek appearance. The re-designed hood allows for a 12% improvement in sight range compared to competitive models, the company announced.

The hood is comprised of a new polymer substrate which the company said provides better durability than fiberglass, while also reducing weight by 20 to 25 lbs (depending on BBC configuration). Improved hood access door openings allow easy access to the engine and updated hood isolator guides allow for better alignment and stability, the company said.

The headlamps can be switched easily without removing the bezel. The set-forward Sterling also has higher fuel capacity up to 120 gallons for the 111-inch BBC version and 70 gallons for the 101-inch BBC model.

“More fuel capacity means more uptime, and this undercarriage packaging makes body builder applications easier and more flexible,” said Saward. “All of these features help the Set-Forward Sterling get to work and stay there.”

The new Sterling is available for order immediately. More information can be found at www.sterlingtrucks.com.


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