STRANA announces title sponsor, broadcast partner

LOUISVILLE, Ky. — The Super Truck Racing Association of North America (STRANA) named TONKA as its new title sponsor at the Mid-America Trucking Show.

The multi-year deal will result in the renaming of this year’s series to the TONKA 2003 Super Truck Celebrity Challenge. It’s a year of growth for the super truck racing series, which is planning four events this year that will see well-known race car drivers go head to head on three road courses, including Mosport in Bowmanville, Ont.

Next year, the series will be called the TONKA Super Truck Racing Series, and organizers are expecting a full field of Class 8 trucks to compete in a full season of road course events.

"Securing title sponsors in motorsports is difficult at best in today’s uncertain world, and that’s why this deal would be so significant," says STRANA executive director, Brian Till. "It speaks volumes about the unique nature of our motorsports’ property and its value in the marketplace."

It’s expected that TONKA’s parent company, Hasbro, will use this partnership as an opportunity to launch a toy lineup featuring Class 8 race trucks.

STRANA also took the opportunity to announce a new broadcasting partner ESPN2 which will show each of this year’s Celebrity Challenges.

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.


Have your say


This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.

*