Toronto dealer in final of International competition

ORLANDO, Fla. — Six International brand truck dealer reps went head-to-head last week to highlight their expertise and working knowledge of International brand commercial trucks, including, John White, Western Toronto International Trucks.

White made the shortlist for the first International Truck Customer Solutions Rodeo, which 700 sales folks from across the United States and Canada qualified for.

The winner, though, was Phil Johnston, sales representative, of Selking International, Fort Wayne, Ind. he’ll receive a $5,000 cash prize.

Developed by Navistar’s dealer education group, the Customer Solutions Rodeo enjoyed outstanding participation from the dealer channel.

In addition to completing several online courses, contest applicants were also required to prepare a sales presentation.

Navistar’s management sales team judged competitors in walk-around presentations, scoring competitors not only on their explanation of product features, but also on their ability to relate the features to specific customer issues such as appearance, serviceability, driver acceptance and safety.