HARRISBURG, Pa. — TransCore announced the launch of TransCore Registry, a complementary service for motor carriers to market their services to brokers, shippers, and 3PLs (third-party logistics providers) and create a reliable information source for companies seeking carrier services.

TransCore’s load matching services are currently utilized by 85 percent of North American brokers and 3PLs.

Registration is free to all North American motor carriers and involves the collection of key background and insurance information, which is stored and displayed in an online database. Using the TransCore Web site www.transcoreregistry.com carriers will be able to register and update information of interest to potential clients, including company profiles, financial data, fleet composition, lanes of operation and special services.

All carriers will be continuously monitored to ensure the accuracy and timeliness of data in the Registry.

"TransCore Registry levels the playing field for carriers by offering them a free-of-charge opportunity to get in front of a large market of potential clients," said Don Thornton, vice president of TransCore’s freight business services. "During the summer months, approximately half a million loads per day are available on our network, so this service will increase efficiency and make the best possible matches between brokers and carriers."

TransCore Registry will be used by TransCore’s client base of brokers, shippers and 3PLs to make freight movement decisions. In return for participating, carriers are able to advertise their services to a large audience of potential clients.