Truck-Lite rolls out new packaging

FALCONER, N.Y. — Truck-Lite has unveiled new designs for its polybags, retail boxes and clamshell packaging.

The company began rolling out the new packaging this month and will continue to do so over the first quarter. Truck-Lite says it marks its ongoing commitment to providing customers with the information needed to make informed choices.

“Consumer packaging is a hugely influential aspect of a customer’s purchasing decision, especially in a premium product like Truck-Lite. We’re confident that this change strengthens our in-store presence,” said Beth English, vice-president of marketing.

Among the changes, the retail boxes will allow for a greater lighting presence in a retail setting. The boxes will have new, full-colour design with see-through windows so the actual product can be viewed.

The size of the polybags and the material used has also been improved, Truck-Lite announced. The clamshell packaging now features a multi-lingual design with colour-coded category branding to provide customers with more information at the point of purchase.

“We’re very excited for our customers to see the new packaging. It is expected to boost our customer’s retail sales with a better in-store presence and is part of our strategy to provide the best possible customer experience,” said English.

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.

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