Truckstop.com has launched what it says is the trucking industry’s first voice-native AI assistant designed to help carriers search for loads, analyze rates, and contact brokers without taking their hands off the wheel.

The new AVA (Advanced Voice Assistant) is built into the Truckstop Go mobile app and is available to subscribers of Truckstop’s Advanced, Pro, and Combo Load Board plans.

Using natural voice commands, drivers can ask AVA to search Truckstop’s live load board, compare offered rates with current market conditions, and connect directly with a broker to negotiate or book a load. The assistant can also recommend nearby fuel stops and truck parking.

Truckstop says the technology is intended to reduce distractions by allowing drivers to manage business tasks while remaining focused on driving.

“The last thing carriers need while they’re driving is the stress of not knowing their next load or a notification that takes their eyes off the road,” said Jacky Zhao, head of innovation at Truckstop.com. “AVA handles the legwork of searching for loads, checking rates and making calls so drivers can concentrate on getting freight from Point A to Point B.”

The company says AVA is designed specifically for in-cab use, delivering short, conversational responses rather than lengthy AI-generated explanations.

The launch builds on Truckstop’s recent AI and marketplace investments, including its partnership with Trucker Path to expand access to its load board and its acquisition of Wize Load, now branded as Truckstop Heavy Haul Rates, which provides rate intelligence for oversized and specialized freight.

Truckstop founder and CEO Scott Moscrip said the goal is to help carriers make faster, more informed decisions while staying productive on the road.

“For carriers, the time to figure out your next load is while you’re driving one,” Moscrip said. “With AVA, carriers can finally get real-time load options, market rate context and a direct connection to the right broker while they’re out on the road.”