Volvo Trucks Nails Record Market Share

GREENSBORO, NC – Volvo trucks hit a company record market share of 12.1 percent of the combined Canadian and U.S. retail market, and posted the largest market share gain of the year.

According to WardsAuto Group, which gathers industry data on retail sales to end-users, Volvo Trucks’ record year was fueled by a particularly strong performance in the United States, where the company’s retail market share jumped nearly three points and retails increased 109 percent over 2010.

For the combined U.S. and Canadian market, the company hit a record 12.1 percent market share (vs. 9.6 percent), and boosted its total retail volume to 23,820 vehicles, vs. 12,100 in 2010.

"The performance of our broad dealer network helped achieve an improved customer mix," said Ron Huibers, president of North American truck sales and marketing, "and our fuel efficiency leadership means we’re well positioned as fleets intensify their focus on lowering fuel costs.”

Volvo also said that their proprietary engines and the I-Shift automated manual transmission drove sales, both reaching record levels of 80 percent and 40 percent, respectively.

"The performance of our broad dealer network helped achieve an improved customer mix," said Ron Huibers, president of North American truck sales and marketing, "and our fuel efficiency leadership means we’re well positioned as fleets intensify their focus on lowering fuel costs.”

“Volvo’s integrated powertrain approach drives fuel efficiency leadership and innovation" added Huibers, pointing to fuel efficiency packages like the XE13, "that cannot be replicated without the highest degree of coordination throughout every layer of the organization.”
 


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