GREENSBORO, N.C. — Volvo continues to get a good jump on 2010 and is now taking its EPA2010-compliant trucks on the road to visit customers at dealers across North America.

The company is touting its selective catalytic reduction (SCR) solution, which allows the diesel particulate filter (DPF) to regenerate passively 100% of the time in on-highway applications. Therefore, Volvo is dubbing its road show the ‘No Regen Engine Tour.’

More than 1,000 customers have already seen Volvo’s EPA2010 solution in person, the truck maker says, through 26 such events. But it will be touring Canadian and US dealerships to further spread the word.

Customers will be given the chance to inspect and drive a production-ready EPA2010 Volvo VN as part of the experience and will also be able to handle samples of diesel exhaust fluid (DEF).

“The response to the No Regen Engine tour’s messages has been overwhelmingly positive,” said Scott Kress, senior vice-president, sales and marketing. “Our customers are intensely interested in SCR and really want to understand how it will work for their operations.  Volvo’s fact-based presentations and hands-on demonstrations have dispelled the misinformation and confusion that others have attempted to spread about this technology.” 

The tour is slated to continue through September with about 70 more stops planned. Customers are asked to contact their Volvo dealer if they’re interested in attending.