Voodoo Ride, a manufacturer of vehicle appearance products co-founded by Dale Earnhardt Jr., has developed a new wheel and tire cleaner, Shoq, a non-abrasive product that’s said to clean wheels and tires while not damaging the rubber. It can be safely used on all metal finishes as well, including clear-coated wheels.

It’s also environmentally friendly, the company says, because it cleans without the use of acids, plus it’s biodegradable, phosphate free, and non-flammable.

Shoq cleans brake dust, road tar, dirt and other grime that collects on wheels and tires.