Work Truck Incyte has brought to market “Market Discovery Intelligence” for work truck manufacturers, chassis dealers, equipment distributors, trailer dealers and upfitters across North America.

It has developed a visual mapping approach to finding players in the work truck industry.

What it calls The Map is a subscription-based intelligence tool to help manufacturers, sales teams, marketers, and industry stakeholders identify qualified businesses in the space through Canada and the United States.

It differs from traditional prospecting databases by offering a location-based view of the industry allowing users to identify market opportunities, plan territory coverage and evaluate distribution networks, the company claims.

“The work truck industry is extremely fragmented, and historically, finding the right companies has required searching multiple association lists, dealer locators, trade show directories, and general web searches,” said Brian Evans, founder of Work Truck Incyte. “We created Work Truck Incyte to eliminate that inefficiency and give professionals a single, reliable place to visually discover who the players are in any market.”

The Map currently has more than 6,600 verified business locations across North America. It’s being billed as a complement to traditional contact intelligence tools.

“The biggest challenge for many companies isn’t finding a name or email address,” Evans said. “It’s understanding the market itself — where demand exists, where coverage gaps are located, and which businesses are truly aligned with their equipment or service offering. That’s the problem we set out to solve.”

Work Truck Incyte also plans to offer free industry resources and will be expanded throughout the year.

“Our mission is simple,” Evans said. “Connect the right people to the right information faster, and make it easier for the industry to grow, collaborate, and operate more efficiently.”