TORONTO, Ont. — A patent-pending, electronic system that combines the ideas of personal match making and eBay has been launched to match the needs of truckers with those of shippers.

SuperFR8.com, the product of several trucking and logistics experts, has entered the freight transportation industry with a computer algorithm developed exclusively for trucking that the company claims will eliminate many of the problems currently experienced by those using load brokers.

SuperFR8.com proclaims that it is merely the meeting place for shippers and carriers. Rather than charge a fixed fee per transaction or a variable per load commission, SuperFR8.com charges a fixed monthly membership fee based on the number of trucks owned by a carrier or the number of locations used by a shipper. One fixed fee permits an unlimited number of postings and matches. Load matches are based on selected criteria for either routes or destinations. Once the computer selects the best matches, the parties can proceed to make their best deal.

Recognizing other industry problems, SuperFR8.com incorporates a strong privacy and security policy. Members are also able to refer to another member’s feedback profile and are encouraged to provide feedback on each other after a transaction is completed.

Both shippers and carriers will have the ability to purchase door-to-door limited risk cargo insurance per shipment at rates that are significantly lower than general cargo insurance through SuperFR8.com’s association with the Atlantic Mutual Insurance Company – America’s oldest mutual insurance company.

SuperFR8.com members will rely on mandatory arbitration procedures, with the assistance of the American Arbitration Association, to settle cargo related claims.

The link between arbitration and insurance will guarantee that approved cargo claims will be paid without unnecessary delay, the company says.

Once a member, SuperFR8.com users may access geographic information down to the street level of addresses through their site powered by PC*MILER/STREETS (ALK Technologies). Members may also receive weather reports throughout North America.

Through its partnership with Comdata Network, Inc., a division of Ceridian Corporation, carriers will be able to sell their approved receivables and achieve virtually immediate payment for those transactions.