PARK CITY, Utah — Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products.

The My Miles Matter loyalty program allows members to earn reward miles by purchasing select Shell Rotella® products and services.  Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared towards truckers and their interests.

In addition, My Miles Matter members will have access to exclusive online content and offers, along with the opportunity to participate in members-only events at key industry tradeshows throughout the year.

The program launches in the US in March and in Canada in September.

“We know that trucks and equipment are vital to the livelihood of many people, which is why for over 40 years Shell Rotella has delivered products that help keep trucks on the road and equipment operating,” said Chris Guerrero, Shell Rotella global brand manager. “We want to continue the tradition of being a best-in-class brand by treating our customers to My Miles Matter, a loyalty program that rewards people for choosing the Shell Rotella® brand to protect their trucks and equipment.”

 The My Miles Matter program offers reward miles for purchases of specially marked bottles of Shell Rotella T Triple Protection, Shell Rotella T5 synthetic blend or Shell Rotella T6 full synthetic engine oil, or purchases of full-service oil changes using Shell Rotella® T Triple Protection, Shell Rotella T5 synthetic blend or Shell Rotella T6 full synthetic engine oil at participating locations.

 To receive reward miles, members can go to www.MyMilesMatter.com to register and enter the 12-digit reward code (“Reward Code”) under the cap of specially marked bottles of Shell Rotella®, or the Reward Code included on the sales receipt from the purchase of a Shell Rotella® oil change at a participating location. Reward miles can then be redeemed for great rewards from well-known retailers, restaurants, online outlets, as well as Shell Gift Cards and Shell branded items. 

 The engine oils are backed by the Shell Rotella Lubrication Limited Warranty program.