WINNIPEG, (Mar. 7, 2005) — “Geez,” the long-distance operator remarked when asked for Paul Brandt’s number, “I didn’t know he was into trucks, too.”

The search was actually for Paul Brandt Trucking, in Winnipeg. The 411-operator thought it was for Paul Brandt the country singer. Last year, the 32-year old dusted off and made a hit out of that old trucking song “Convoy.” You know the one — when it came out 20 years ago, it threw the CB radio market into skyrocket mode because all kinds of non-truckers were lured into the language of the airwaves.

Brandt — the singer — says he grew up hearing his dad and uncles in Alberta singing the song, was encouraged by his wife Liz to record the song last year after they heard it on the radio in Nashville. It’s been on the Canadian airwaves since.

In the video for the hit, Brandt the singer uses a 2004 Pete belonging to Paul Brandt Trucking. And it turns out there’s more than one lesson to be learned about trucking as she is done by the Brandts of the world.

Paul Brandt Trucking has been around since before the country singer was born, but in the early 90’s, the Alberta-born songwriter was performing at the Morris, Mb., rodeo, and Paul Brandt the fleet owner showed up and introduced himself. His idea? He would deliver the trucker to the stage in one of his Western Stars. That was the first time Paul Brandt the singer rode in a Paul Brandt truck.

The Brandts (they’re unrelated) exchanged addresses, then after Brandt recorded “Convoy,” his record company contacted the boys at Brandt Trucking — it’s now run by Paul’s sons Kerry, Bill, and Tracey — and asked if they could use one of the rigs in a dramatic re-enactment of the somewhat famous “Convoy” story.

In the summer of 2004, Kerry Brandt, his wife Barbara and their three kids hopped into a long-nose 2004 Peterbilt with a 63-in. high-rise sleeper, a 500-hp Detroit under the hood, and the best paint job Brandt could muster, and headed up to Wainwright, Alta. Brandt was making his video at the Canadian Forces Base up there.

The best part? When Brandt the singer sings “we hit the gate doin’ 98,” it was Kerry Brandt behind the wheel. “It was me drivin’ all right, even though you can’t see me in the video,” he says.

Like the singer, who is one of Canada’s most decorated country artists, Paul Brandt Trucking has grown into star status since the founder (Kerry’s dad Paul) started hauling logs around Northwestern Ontario. These days, they have 45 trucks and 70 trailers, hauling grain, feed, and general freight throughout Western Canada and into the U.S.A.

So, did the video do anything for the trucker’s bottom line? Kerry says there’s little doubt it was good for business. “We can’t say we’ve had more revenue because of it, but it sure makes you feel proud. There was lots of media coverage and any coverage is good for business.”

Singer Brandt and his wife also autographed the cab and its interior, so when the driver now makes one of his regular trips into Oklahoma or Texas, he always attracts attention. “That’s another thing,” Kerry says. “I think when drivers are proud of their trucks, they’ll like their jobs more. It’s good for morale.”

What about the other way around? Did having that eye-catching Pete help the song earn hit status? “No question it was a catalyst,” the singer says with a laugh during an interview from his home in Calgary (he also has one in Nashville). “Because of that song, I had all kinds of new faces at concerts,” Brandt says. “I was used to seeing the typical young country crowd and suddenly I was seeing mechanics and truck drivers and guys my dad’s age out there.”

The album with “Convoy” is called This Time Around, and it’s available across Canada. The video’s in medium rotation on CMT network, and Paul the singer says the song is receiving an increasing amount of airplay in the States. Anyone interested can find out more by checking www.paulbrandt.com.