TORONTO, Ont. — AirIQ Inc., a leader in the Telematics industry, has announced that it has entered into an agreement with Directed Electronics Inc. to supply its end-to-end consumer Telematics solution designed for four of Directed Electronics’ market leading consumer brands.

Directed Electronics is one of the largest ISO 9001 registered suppliers of consumer branded vehicle security and convenience systems. Directed Electronics will market the AirIQ-built Telematics system to consumers through its distribution channels under the brands Viper, Clifford, Python and Automate. AirIQ will supply the in-vehicle equipment, wireless provisioning services, hosted Internet and telephone consumer interfaces, and customer call centre support.

“Directed’s consumer electronics brands are widely recognized and respected in the vehicle security industry,” said Don Simmonds, president and CEO of AirIQ. “It is an honour to be selected as the solution provider for such an aggressive market thrust. In addition to their dominance within North America, Directed’s network of dealers and agents extends internationally as well.”

“Telematics is one of our targeted emerging markets and we are pleased to be aligned with AirIQ, who we consider to be the foremost provider of such services to the consumer market,” said Jim Minarik, president and CEO of Directed Electronics. “Our evaluation of new products and services has led us to a leading Telematics offering that will provide a strong business opportunity for our customers.”