ALK names new VPs

PRINCETON, N.J. — ALK Technologies, a developer of GPS navigation, routing, mileage and mapping software for fleets, made two senior executive appointments.

Craig Fiander has been named vice-president of marketing for PC*MILER, and Len Crosson has been named vice-president of sales for PC*MILER.

ALK has been developing transportation technology since 1979 and its PC*MILER routing, mileage and mapping solutions are used by numerous transportation, logistics and manufacturing companies worldwide.

“Craig and Len have demonstrated the talent and skill needed to bring ALK’s evolving technologies to bear on the needs of our transportation and logistics customers,” says Alain Kornhauser, chairman of ALK. “Going forward, they will help ALK customers achieve their most ambitious business visions and grow ALK accordingly.”

Fiander – formerly senior director of marketing – has been with ALK for 15 years. Crosson comes to ALK with two decades of experience in high-level sales management in the wireless and transportation industries.

Fiander has held various positions at ALK, most recently he oversaw global marketing efforts for the company’s PC*MILER commercial transportation software solutions and CoPilot Truck, the industry’s first truck-specific GPS navigation solution.

Crosson began his career in transportation and third party logistics, spending more than a decade with Ryder Systems, where he worked in national sales and business development. In 2000, Crosson joined Nextel, helping create and lead the transportation and distribution programs. He went on to become area vice-president of strategic national account sales for both wireline and wireless businesses after the company became Sprint Nextel.

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