TORONTO, Ont. — For the sixth time in seven years, a Canadian sales rep was named tops in North America by Arrow Truck Sales.

Even more impressively, it’s been the same salesperson in each of those years. Vikas Gupta has been named top sales representative for Arrow Truck Sales for 2010. He topped all Arrow Truck Sales representatives in the US and Canada.

“It’s truly an honour for any of our sales representatives to earn this award, but to achieve this level of success on such a consistent basis is even that much more impressive,” said Frank Oliveira, formerly vice-president of Arrow Canada and now vice-president with Volvo Trucks North America.

“Vikas is a consummate professional,” added Adam Davy, Arrow’s Toronto branch manager. “His strong work ethic, complete dedication to our industry and customers, as well as his desire to improve and learn something new everyday is truly inspiring – and his customers obviously appreciate that.”

Gupta has worked for Arrow Truck Sales for seven years and has repeatedly won the company’s most prestigious awards, including being named to the President’s Club and being named Diamond Level sales award winner. About 80% of Gupta’s sales come from repeat customers and/or referrals, the company claims.

For his part, Gupta says he has earned the respect of his customers by working with them to sell them a truck that will do the job at a price they can afford.

“I thoroughly understand my customers’ requirements and buying criteria,” Gupta said. “Based upon that, I offer them only the equipment they need and can afford. I always suggest they purchase only what they really need to get the job done. After all, I’m only successful if my customers are successful too. It should be a win-win relationship.”