TORONTO, Ont. — The Ontario Trucking Association (OTA) and Canadian Trucking Alliance (CTA) have announced the hiring of Marco Beghetto as vice-president, communications and new media.

Beghetto will assume the position Sept. 19 and will oversee the associations’ communications with industry, media, the public and government. He departs Today’s Trucking magazine, where he served as senior editor.

“When it comes down to it, trade associations are in the communications business. How do you get people to listen to what you have to say when there are so many competing voices out there? Are we effectively communicating with all of the various stakeholders we need to? This is a 24/7, multi-media challenge,” said David Bradley, CEO of the OTA and CTA. “We are very fortunate to be able to attract someone with Marco’s credentials. As a longtime trucking industry journalist, Marco possesses a strong grasp of the issues and challenges faced by motor carriers – both in terms of the marketplace and the busy regulatory docket confronting the industry – which combined with his passion for the industry, makes him an exceptional choice for this role.”