TORONTO, Ont. — Bell Mobility has launched a new wireless tracking system targeting small and medium sized business.

The company says its GoTrax system is Canada’s first handset-based tracking technology that allows workers and resources to be tracked in places GPS signals don’t reach.

“Big businesses have used remote tracking services to dramatically reduce costs, and improve productivity and customer service for some time,” said Jim Jacques, senior vice-president of marketing, Bell Canada. “We have designed GoTrax as a highly innovative but low-cost remote-tracking solution for SMEs that delivers productivity and service improvements available previously only to major corporations.”

GoTrax combines GPS and Bell Mobility’s wireless technology to provide fast response times and improve the efficiency of field force resources, the company says. It was designed with transportation, courier/delivery, construction and distribution markets in mind.

Bell officials say the new system allows companies to affordably track their fleets and personnel with more flexibility than ever before. Users are able to track vehicles, packages and individuals using wireless handsets and the Internet and can run detailed reports from one or multiple locations. Pass codes and permission requirements help keep the information secure.

GoTrax is available through the Bell Mobility national 1X network. The service can be added to new and existing accounts. There’s a $10 application fee with the minimum package (20 locates per month) costing $5. For more information, visit www.businessonthego.ca/gotrax.