Bison Transport deploys United Way trailer

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WINNIPEG, Man. — Bison Transport will deploy a new trailer today that raises awareness of the United Way and its ‘A Better Community Starts With You’ campaign.

The trailer will be displayed today for the first time at the annual United Way Kick-Off and Plane-Pull event at Red River College’s Stevenson Campus at noon.

More than 1,000 people are expected to show up. Bison said the new trailer is part of its fleet of rolling billboards aimed at bringing attention to worthy causes.

“United Way and their many partner agencies are doing extraordinary work in our communities,” said Rob Penner, chief operating officer with Bison. “In Winnipeg alone, there are over 100 agencies that receive critical funding from United Way and their work touches over 250,000 people in our city. The employees of Bison Transport are thrilled to be able to use whatever tools we can to help bring more visibility to this wonderful organization, and this was a great fit.”

After today’s ceremony, the trailer will be deployed into Bison’s fleet, operating throughout Canada and the US.

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