Bluewave Energy ‘Ready to Roll’ with automated fleet fueling service

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RICHMOND HILL, Ont. — Bluewave Energy is looking to turn fleets’ downtime into uptime with its new “Ready to Roll” automated fueling service. The new service, officially launched today at a ribbon-cutting ceremony at Bluewave’s Richmond Hill facility, delivers fuel on-site directly to fleet equipment.

Willie Rouse, vice-president of commercial fuels for Bluewave’s Eastern division, says the service is intended to save fleets both time and money by avoiding the hassle and risk associated with on-site fuel storage, eliminating the need to travel to fueling stations, and maximizing efficiency by fueling up during fleet downtime – often overnight.

“This service is specifically designed so that when [customers] come in in the morning, they’re literally ready to roll, hence the name,” Rouse told Truck News at the event.

Rouse says that an added benefit of the service is its Web portal, which allows online access to real-time fuel reports and individual billing information for each piece of equipment.

“The Web portal connection for this service just allows customers to get a lot better data, cleaner data,” Rouse said.

Though the service was officially launched today, some customers have already been enjoying the benefits of Ready to Roll.

“With the speedy service that they’re providing, the efficiency with which they’re delivering fuel, and the way that they’re able to track the fuel consumption of each unit, we’ll be able to better cost our projects and ensure efficiency,” Eliseo Lancione, president of Lancorp Construction, told Truck News at the event.

At present, the service is rolling out in Toronto, but officials at Parkland Fuel Corporation, Bluewave’s parent company, say expansion across Canada is slated for the future.

“We need to innovate on that front and be market-leading. We thought this was a capability we didn’t have and we could grow,” said Bob Espey, president and CEO of Parkland. “Our business is all about growth. We have grown about 20% annually for the last five years, so we’re very keen to add new capabilities to us that enable us to keep growing.”

For more information on Ready to Roll, visit

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