BNSF, NS, wooing shippers to try rail

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FORT WORTH, Tx. — Burlington Northern-Santa Fe (BNSF) and Norfolk Southern (NS) are trying to woo shippers of temperature-controlled products from truck to rail with a new service assurance program.

Shippers can purchase service assurance for $US500. For each carload of freight that doesn’t reach its destination on time, BNSF and NS will reimburse shippers US$1,000 – double their premium.

The new service assurance program started Dec. 1. It’s offered for temperature-controlled products moving from selected cities in the Pacific Northwest to the Midwest, Northeast and Southeast. Origin and destination cities include Seattle, Tacoma, Wash., Chicago, Cleveland, Philadelphia and Atlanta.

“Consistency and speed are critical for shippers moving temperature-controlled commodities. And as we’ve continued to meet our on-time goals in these lanes, we simply felt it was time to offer shippers an incentive to try rail,” says Steve Branscum, BNSF group vice-president, Consumer Products Business Unit.

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