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Canadian sales rep a finalist in International dealer competition

ORLANDO, Fla. -- A Toronto-area International sales rep was a finalist in the recent International Truck ...


ORLANDO, Fla. — A Toronto-area International sales rep was a finalist in the recent International Truck Customer Solutions Rodeo.

John White of Western Toronto International Trucks, was among six International brand truck dealer sales reps that competed in the North America-wide competition.

They were tested on their knowledge of International brand trucks and Navistar’s OnCommand customer service offerings. The grand winner was Phil Johnston of Selking International in Fort Wayne, Ind.

“More than 700 sales folks from across the United States and Canada completed the required Navistar Education training courses to qualify,” said Tom Abbott, manager, dealer education for Navistar. “That kind of commitment sends a clear message that International dealers are recognizing the benefits of offering customers a level of service that goes beyond the truck.”

Leading up to the final event, contestants were judged on walk-around presentations and scored on how they explained product features and their ability to relate the features to specific customer issues such as appearance, serviceability, driver acceptance and safety.


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