TORONTO, Ont. — Canpar has unveiled its new logo and truck design, which is being implemented to reflect the revised branding strategy under new owners, TransForce.
Canpar, which specializes in the delivery of small packages, was recently acquired by TransForce, and the new look will reflect that change.
“Our new logo is consistent with the strategy of our parent and its other operating companies,” says Albert Costa, Canpar’s vice-president of sales and marketing.
“We’re proud to be a part of the TransForce group of companies, one of Canada’s foremost transportation and logistics service providers,” says John Cyopeck, president and chief executive officer of Canpar.
The new logo made its debut on delivery vehicles ordered after November, 2002. It will also begin appearing on all marketing and customer materials.
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