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Canpar to launch phase 1 of major corporate website upgrade

Toronto, ONT. -- Canpar is ready to implement the first component of a three-step plan to provide its customers wit...


Toronto, ONT. — Canpar is ready to implement the first component of a three-step plan to provide its customers with greater ease of use and increased functionality when visiting www.canpar.com.

Phase one will see the graphic design and look of its website change.

While the new look will maintain many of the original design elements that have characterized the Canpar site in the past, several new dimensions, including the adoption of the company’s new corporate logo, will also be added.

"Integrating and aligning our branding strategy with that of our parent, TransForce Inc., is one of the major objectives of phase one of our site enhancement plan", says Albert Costa, Vice President Sales & Marketing. "We began this process in November, 2002. Since this time the new logo has appeared on all new vehicles ordered. Similarly, all marketing and related customer materials produced in 2003 have included the new logo".

Phases two and three of the website enhancement project will focus directly on functionality for users, and include several improvements, such as the ability to obtain and download more rates directly over the internet, and view enhanced shipment information through the "my Canpar" direct portals that have been established for many customers.

Canadian-owned Canpar is a major small package delivery carrier.

WANT TO KNOW MORE? Canpar president and CEO will be featured in the upcoming issue of our sister publication Canadian Transportation & Logistics due out at the end of the month. The exclusive interview will also soon be available online on the executive file section of www.ctl.ca


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