Capacity touts expanded dealer network, quick turnaround times
LONGVIEW, Texas — Shunt truck manufacturer Capacity of Texas says it has strengthened its global dealer network and recently landed orders for more than 500 terminal trucks.
The recent orders were placed by “two of the largest transportation and package-shipping companies in North America,” as well as international customers, the company says.
Capacity also announced it has added 13 new dealers in the US this year.
“At the beginning of the year, Capacity embarked upon an aggressive effort to expand its distribution and servicing network to bring even more continuity and high-quality service to our customers,” said Jerry Looney, vice-president of sales and marketing for Capacity. “We are proud to partner with the most reliable dealers in the industry and will continue to strengthen all aspects of our dealer and service network.”
Canadian dealer International Rive Nord in Montreal, says it has had success with the brand thanks to its custom Canadian spec’s.
“We requested a solution for cold weather applications and Capacity developed a stainless steel skin that greatly enhanced the durability of the truck in cold weather,” said International Rive Nord’s Sylvain Lepine. “Because of Capacity’s flexibility to facilitate an on-site demonstration to an important customer, we were able to sell that customer 35 trucks in the last year. Our customers recognize that Capacity designs some of the most stable and comfortable terminal trucks in the business.”
The company also says it continues to offer a 90-120 day turnaround time on build-to-order terminal tractors and is the only manufacturer to offer both Cummins and Navistar power.
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I agree with Pat Samuels, they are giving us the sugar-coated version.
The truth is, they have had a big shakeup in their management, lost several of their key dealers, and sales have plunged. To the last point, here is a quote from their Controller, Barry Hamill, in the Longview News-Journal (a local periodical):
“Hamill said company executives started seriously looking at other products during the recession when orders for its main line production of terminal trucks used in shipping and cargo loading docks plunged.”
They have lost key dealers because of their inability to supply replacement parts, solve inherent problems with their trucks, selling direct to many customers (parts and trucks), and few of the dealers respect sales territories (because Capacity doesn’t define them).
In the end, Capacity is still suffering from poor choices in leadership, that have no real experience with this product (or similar products), and it appears that the blind is still leading the blind.
Interesting article but I find it a bit surprising that they neglected to announce that two of their oldest and best and most successful dealers just relinquished their franchises here in Canada
Difficult for a dealer to survive when they are in direct competition with their own manufacturer.
Capacity has been notorious for not supporting their dealers and allowing other dealers to cross territories and even borders and dump product all because customers think thay can get cheaper pricing.
They have lost a lot more dealers in the US than the 13 new dealers they just announced. And I do not believe in my opinion that it will end there.