Cat to launch online competition to win a free truck
July 5, 2011
PEORIA, Ill. -- Vocational truck owners hoping to be among the first to get behind the wheel of the new Cat CT660 vocational truck have a once-in-a-lifetime opportunity when Caterpillar launches its "Win a Cat Truck" contest on Aug. 1.
PEORIA, Ill. — Vocational truck owners hoping to be among the first to get behind the wheel of the new CatCT660 vocational truck have a once-in-a-lifetime opportunity when Caterpillar launches its “Win a Cat Truck” contest on Aug. 1.
One lucky winner, chosen through online voting, will be presented with a brand-new CT660.
To enter the contest, individuals must submit a video, essay or audio recording describing the vocational application in which they work and explaining how owning a new Cat CT660 will make them more successful. Submissions will be accepted at DriveCat.com between Aug. 1 and Sep. 30.
“We hope people will have fun with their entries,” said George Taylor, director of Caterpillar’s global on-highway truck group. “Some entrants may want to show us their work environments, their existing trucks or their plans for the new CT660. Others may choose to get their families and coworkers involved or prove they’re Caterpillar’s number-one fan. We’re excited to see how creative people get with their submissions.”
According to Taylor, creativity is important because online voting ultimately will determine the winner. Between Oct. 1 and Oct. 15, visitors to DriveCat.com will be able to view all the submissions and vote for their favourite. On Nov. 1, the entrant who receives the most online votes will be named the grand prize winner – and will receive a new Cat truck. The winner will choose either a CT660 dump truck or day cab tractor painted in Cat Yellow.
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