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Caterpillar on-highway group expands to serve growing market

PEORIA, Ill. -- With an active population of more than 1.2 million Cat engines on the road today, Caterpillar is ex...

PEORIA, Ill. — With an active population of more than 1.2 million Cat engines on the road today, Caterpillar is expanding to serve this growing customer base and to provide streamlined support to the Caterpillar genuine network of 2,500 authorized service outlets.

"There are more on-highway vehicles running Cat power than ever before–this is a direct result of Caterpillar investing in our breakthrough ACERT Technology which users tell us delivers significantly improved customer value in terms of fuel economy, lower maintenance costs, higher reliability and longer life-to-overhaul," said Jim McReynolds, general manager, Caterpillar Power Systems North America.

At a time when some competitors have reduced the number of field representatives they provide to serve customers, Cat is putting even more emphasis on getting closer to customers and placing additional resources where the engines are operated, added McReynolds.
All North American on-highway and commercial product support functions, as well as on-highway engine sales, are being consolidated into an expanded Power Systems North America Department. Jim McReynolds will lead the expanded on-highway department as well as the international on-highway group headed up by Michael Leyden, international manager, Global On-Highway Engine Department, Caterpillar On-Highway Engines.

The original six geographic regions have been expanded to 11 new district teams as part of Power Systems North America, which will cover truck engine fleet sales and all Caterpillar commercial engine product support. This customer/dealer support organization will be comprised of on-highway marketing and OEM sales, consolidated commercial and on-highway product support marketing, engine warranty administration, merchandising program administration and the truck engine call center.

Regional managers include Larry Dicks (Central region), Karl Vandermyde (Eastern region) and Tom Eberlin (Western region). These managers will lead district team offices located in Hartford, Conn; Dallas, Texas; Los Angeles, Calif; Charlotte, N.C.; Peoria, Ill; Seattle, Wash; Jacksonville, Fla; Columbus, Ohio; Nashville, Tenn; Denver, Colo; and Toronto, Ontario, Canada, as well as a team assigned to the North American lease/rental market.

"This newly expanded department is committed to a single goal–world-class sales and product support for all North American customers," McReynolds said.

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