Changes made to highway advertising regulation

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FREDERICTON, N.B. — The provincial government is making three improvements to its highway advertising regulation, effective immediately.

Transportation Minister Percy Mockler and Tourism Minister Paul Robichaud announced the changes today. The improvements are being made in response to input received from the tourism industry during information sessions held by the departments.

The changes are designed to provide small business owners with increased flexibility in their advertising options.
Mockler says the objective is to provide more opportunity for small business owners and respond to the needs of the tourism industry all while providing safe and uncluttered highways.

The recent changes include: the maximum distance that an operator may place a sign on major highways is being increased to 60 km from 25 km from their place of business. The number of operators permitted to advertise on a single sign is being increased to two and operators will now be able to advertise more than one location on a sign, providing it is the same business at all locations and all locations are within 60 km of the sign.

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