COLLECTOR TRUCK CARDS
CAT Scale Company will release its ninth series of Super Trucks Limited Edition® collector cards at CAT Scale locations later this month. Series Nine contains 60 cards to be distributed in random order on CAT Scale tickets through Fall of 2009, featuring a mix of antique and newer model trucks. Each time a driver weighs on a CAT Scale they will automatically receive a collector card. The cards are adhered to the scale ticket with a clean release glue that allows the card to be delivered to customers unmarred.
Collector books, to protect and display the cards, are available through participating CAT Scale locations and can also be ordered on-line at http://www.catscale.com in the merchandise section of the web site. Each collector book contains plastic sleeves to hold the complete set of cards.
CAT Scale Super Trucks Limited Edition collector cards were first released in 1994 and popularity has exploded among the trucking community as well as the general public.
“We really started the program as a way to help promote a positive image of trucking and professional drivers. It has been very well received. Many drivers save for their children, neighbor kids and students in local area classrooms,” says Heather DeBaillie, Marketing Manager. “Having ones truck selected to be featured on a CAT Scale Super Trucks card has become a real badge of honor in the industry.”
For drivers wanting to apply to be featured on a future set of cards, the application may be downloaded from the CAT Scale web site in the Super Trucks Collector Cards section at http://www.catscale.com
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