PORTLAND, Ore. — Freightliner is tapping into the minds of college students across North America to help design a futuristic owner/operator truck.
The Design the Future of Pride & Profit contest, invites students to submit a truck design that encompasses the future requirements of owner/operators. They’ll be judged on overall product appearance, originality, power of emotion and illustration quality.
Three finalists will win an all-expenses paid trip to the Mid-America Trucking Show, where the designs will be on display. The grand prize winner will receive a $20,000 scholarship and an option for a paid internship at Freightliner.
Freightliner officials say the competition will help generate out-of-the-box ideas for what O/Os will look for in their future trucks.
“Freightliner Trucks is the undisputed leader in cutting-edge truck design, innovation and engineering,” said T.J. Reed, director of product marketing for Freightliner Trucks. “The truck design contest will provide us with the opportunity to uncover not only some of the newest and brightest designers, but will also keep us on the leading edge as we create the next generation owner/operators dream truck.”
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