COMPETITION WATCH: TNT Logistics changes name to CEVA Logistics

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Pure play contract logistics provider TNT Logistics has changed its name to CEVA Logistics.

In connection with the name change, the company also unveiled its new corporate identity and will begin doing business under the new brand across 26 countries worldwide.

As the second largest logistics company world wide, CEVA has a turnover of 3.5 billion. It employs 38,000 people and operates over 7.4 million square metres of warehouse space across 26 countries world wide.

After the unveiling ceremony of the new brand name and logo, Dave Kulik, CEO of CEVA commented, Our new company brand represents a significant milestone in the companys long history and completes our transition from a company division to a stand-alone logistics company. The CEVA brand will be synonymous with advanced logistics technology and exceptional quality of service to customers worldwide. Our rebirth as CEVA gives us the opportunity to focus 100% of our energy on becoming the leading global service provider in logistics.

The overall branding which will be completed in 2009 world wide incorporates the triangle into its logo.

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