COMPETITION WATCH: Yellow Canada, Reimer Express integrated into YRC Reimer
WINNIPEG, Man. — Reimer Express Lines and Yellow Canada have been merged into a “single market facing brand” to be known as YRC Reimer, YRC Worldwide has announced.
The company says the move will offer Canadian customers advantages due to the integration of the YRC network, such as simplified access to “flexible, efficient solutions.”
”We are excited to be an integral part of the Roadway and Yellow networks in the US, creating the single most comprehensive network throughout North America,” said Clayton Gording, president, YRC Reimer. “This is truly a game changing event for our company and our industry, and I’m proud that the successful integration of several Canadian service centers served as the pilot for the recent YRC integration across North America.”
The company says the name change will not impact the company’s working relationships. A new logo will be phased into operations, but in the meantime company equipment and buildings will continue to maintain current “heritage” brand names, the company says.
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