OTTAWA, Ont. — The trucking industry is coming to network TV. The Canadian Trucking Human Resources Council (CTHRC), the Canadian Trucking Alliance (CTA) and the provincial trucking associations have teamed up to produce a profile of the trucking industry that will air on an upcoming episode of The Profile Series.
The award-winning informational TV series is hosted by actor Lou Gossett Jr., and distributed in the US to CNN, Bravo and via the Internet. The CTHRC-CTA production will air in Canada on a yet-to-be finalized national network. The broadcast version of the profile will also be posted to social networking sites such as YouTube and Google Video, however, viewers can also get a sneak peak of a customized version of the profile by visiting www.cantruck.ca/media/clip/cta.html.
“The purpose of the production is to showcase the Canadian trucking industry and its many career opportunities,” said Linda Gauthier, executive director of the CTHRC.
Organizers say that one of the key reasons for partnering with The Profile Series was because the company seeks out TV stations and Internet venues that appeal to a younger demographic. “We’re attempting to promote the industry to a younger demographic,” says David Bradley, CTA president and CEO. “We need to attract more young people to the industry so it’s logical that we would use media that they are more likely to tune into.”
The stars of the show include drivers, mechanics, driver trainers, administrators and company owners from companies like Bison Transportation, Rosenau Transport, Robert Transport, Cavalier Transportation, Challenger Motor Freight, Jeff Bryan Transport, Manitoulin Transport and Rosedale Transport.
Financial support was also provided by the Alberta Trucking Association, the Atlantic Provinces Trucking Association, the British Columbia Trucking Association, the Manitoba Trucking Association, the Ontario Trucking Association and the Saskatchewan Trucking Association.
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