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Delo delivers new site for brand

SAN RAMON, Calif. -- Chevron Products has uploaded a new Web site for its Delo brand of advanced-technology engine ...


SAN RAMON, Calif. — Chevron Products has uploaded a new Web site for its Delo brand of advanced-technology engine oils, lubricants and coolants.

The new site – www.deloperformance.com – offers Delo customers an online business tool for the lubricants market. Specifically targeting the North American market, the site offers information on Delo’s optimal combination of products, services and industry experience.

“We wanted to create a dynamic, forward thinking web-based tool for our customers,” said Nicole Fujishige, commercial marketing manager, Chevron Products. “DeloPerformance.com is a one-stop information resource for our customers to learn about products, promotions, purchasing and training. This site is the foundation for Delo’s online presence; one that we look forward to expanding over time.”

The new site includes a comprehensive look at the Delo product family of engine oils, coolants, greases, transmission fluids and gear oils, along with information on the Delo Truck – the recently updated mobile ambassador for the Delo brand – and training opportunities available through Chevron’s Lubricants University.

“We’ve created a special section on the site for our OE Dealer customers. This area provides access to merchandise brochures, parts reference lists, incentive programs, a monthly newsletter and a password protected section that offers our customers more business information,” said Fujishige.

Features of the deloperformance.com site include: intuitive interface offering simple navigation to key content; easy access to Product Data Sheets and Material Safety Data Sheets; OE Dealer specific section; direct access to Chevron’s Lubricants University; an STLE Educational Partner; access to information on the newly updated Delo Truck; an online marketer locator; retail partner list; and a CJ-4 FAQ.


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