SAN RAMON, Calif. — ChevronTexaco Products Company announced that its Delo Truck won the award for "Best Mural Combo" at the 15th Annual Great Salt Lake Truck Show, held last month at the Salt Palace Convention Center.
The award was presented at a banquet recognizing all of the nominees. The trucks were judged by the Organizing Committee for the Great Salt Lake Truck Show, with winners chosen from multiple categories and selected by the criteria set by the committee members themselves.
"We are appreciative of the recognition the Delo Truck has received and are proud to have a vehicle that promotes the company with such class and flair," said Gary Parsons, Commercial Automotive Business Unit Manager, ChevronTexaco Products Company.
The "Best Mural Combo" award is the second major award the Delo Truck has won in 2004. Fleet Owner’s June issue featured the truck as a winner of the magazine’s Vehicle Graphics Awards, which recognize excellence of design and the use of color materials to achieve safety, maximum visibility, product and company identification, sales appeal, and general attractiveness.
Designed by the ChevronTexaco creative team of James Taylor and Bernard Vangrin, the Delo Truck produces a dramatic impact with immense, colorful visuals that help communicate the essence of the product. For instance, the image of a mountain road displayed on one side emphasizes Delo’s role in the cleaner environment of a new generation of diesel engines. On the opposite side, a techometer underlines Delo’s technology and performance benefits. The rear features a lone truck journeying through rainfall at dusk, and the roof has a crisp, eye-catching Chevron Delo logo.
The Delo Truck, which has been operating for over five years, serves as a rolling exhibit and is designed to educate the transportation industry on the importance and proper use of heavy-duty engine oils, lubricants and coolants in an effort to enhance fleet reliability, reduce operating expenses and improve the bottom line. From a tutorial on lubrication manufacturing to a cutaway of an EGR engine, it provides displays and interactive demonstrations that educate the public on the history and value of Delo products.
Also within the Delo Truck is a transmission station that provides insight into critical points of lubrication while allowing the public to test its gear shifting abilities. Other interactive displays show the impact of soot on diesel engines and how new engine specifications require changes in lubricant technology. Delo 400 Multigrade heavy-duty engine oil, Delo Trans Fluid ESI transmission fluid, Delo Gear Lubricants ESI gear oil, Delo grease and Delo Extended Life coolants are all highlighted in the mobile exhibit.
The Delo Truck is powered by a 2004 Kenworth W900L tractor with a 565hp Cummins ISX Exhaust Gas Recirculation (EGR) Engine.
For more details, visit www.delotruck.com
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