KELOWNA, B.C. — Martin Doyle has joined CMA as the Canadian regional sales manager for Double Coin Tires.

Doyle will work out of Kelowna, B.C. and will be charged with growing the Double Coin brand while assisting dealers and end-users, the company has announced. He brings 26 years of industry experience to the table, formerly working for Michelin.

“CMA has long searched for the right individual to manage our important business in Canada in both the commercial and off-the-toad segments,” said Aaron Murphy, vice-president of Double Coin parent company CMA. “Martin’s experience, knowledge and past achievements in his career while working with Michelin show his complete understanding of the Canadian market requirements. His proven abilities will assist Double Coin products in achieving their strategic objectives with current and new customers.”