Durabody names new VP of sales, marketing

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BOND HEAD, Ont. — Durabody Industries has named Peter Collins as its vice-president of sales and marketing. Collins most recently served as VP of sales and marketing for Waltco Lift Corp. where he was responsible for all sales activities in North America.

In his new position, Collins will be responsible for strategic planning and day-to-day management of all selling activities and market communications for the company.

In addition to his experience with Waltco, he also worked with Ultron Lift Corp. which merged with Waltco in 2009. Collins also brings previous experience in the transportation leasing industry and at an industrial forklift distributor in eastern Canada, where he held a number of sales and sales management positions.

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