TORONTO, Ont. — Dynamic Tire has appointed Darrin Bossence vice-president, Canadian sales.
In his new role, Bossence will be charged with guiding Dynamic Tire’s growth in Canada and enhancing customer experience, the company announced.
Most recently, Bossence was business development manager, commercial products at Yokohama Tire.
“I am particularly glad to be joining Dynamic Tire as the company is poised to gain significant momentum within the fastest growing tire segment in North America, the Tier 3 or value tier segment,” Bossence said. “To be able to lead the sales process in representing Dynamic Tire’s brands, which are known for creating value by offering Tier 2 quality at Tier 3 prices, is a huge opportunity.”
Dynamic Tire represents tire brands including Aeolus, Primex, Sailun, Roadx and Diamondback.
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