East-coast dealer celebrates new digs with Pete ‘n’ greet

MONCTON, N.B. — There’s a new Pete dealer in town.

This week marks the opening of Peterbilt Atlantic, here in Magnetic Hill land, a natural spot because the facility is actually bringing together several regional dealerships under one umbrella, Peterbilt Atlantic.

As of today, the Hawkins family owns six Pete dealerships in Nova Scotia, Quebec and New Brunswick, employing 120 people. This latest move, heralded by a ribbon-cutting, visits from dignitaries and a guest appearance by Pete’s new, state-of-the-art 587, signals to the area that the Hawkins are determined to take full advantage of Eastern Canada’s burgeoning transportation business.

As President Tim Hawkins told local media at the scene: “Atlantic Canada is fast becoming a hub for truck service excellence, and Peterbilt Atlantic is determined to lead the charge.”

Hawkins’ father started dealing Petes in New Brunswick in 1994. Three years ago, they bought the dealership in Kentville, N.S., and they have Peterbilt rights to Prince Edward Island. Last year, they bought a Quebec dealership.

The new Moncton facility has a dozen service bays, an indoor 36,000-sq-ft showroom, a driver lounge, and many other amenities the Hawkins are anxious to show off.

However, Hawkins says, the headquarters of Peterbilt Atlantic will remain in Fredericton.

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