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Eaton taps Aguerrevere for marketing position

KALAMAZOO, Mich. -- Eaton has announced it has hired Ignacio Aguerrevere as senior manager, global marketing for it...


KALAMAZOO, Mich. — Eaton has announced it has hired Ignacio Aguerrevere as senior manager, global marketing for its truck group.

He will be responsible for Eaton’s voice-of-customer and market segmentation initiatives, according to the company. Aguerrevere joins Eaton from Carrier Transicold where he was general manager, Latin America.

“Ignacio’s talents and leadership will be put right to work for Eaton, leading a number of key marketing initiatives and product planning activities across the breadth of Eaton’s commercial vehicle product lines,” said John Beering, director of Marketing for Eaton’s Truck Group. “We expect him to add immediately to the synergy and value of our marketing activities here in Kalamazoo and around the world.”


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