GAFFNEY, S.C. — Freightliner Custom Chassis Corporation recently introduced a brand-new tagline to the public: “Driven By You.”
“We felt it was time to further define that commitment to all ourcustomers and to our employees. We have an established reputation in the market as the leading manufacturer of diesel chassis, and it’s essential to recognize that our efforts are driven by what the customers tell us is important,” said Jonathan Randall, director of sales and marketing for FCCC. “They build on and use vehicles built on our chassis, and they challenge us to improve the customer experience as well as the quality of our products.”
In addition to the new tagline, the highly recognizable Freightliner logo has a new, fresher, more three-dimensional appearance to coincide with the new tagline.
“We’re making a more direct association with our proud Freightliner heritage and the actual chassis, which is why there is an element of chrome and relief in the refresh,” Randall said. “We also think that the logo successfully connects to our new tagline.”
The “Driven By You” tagline and the refreshed logo now appear on all FCCC advertising and internal communications.
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