Freightliner kicks off second season of ‘Slice of Life’ program
PORTLAND, Ore. — Freightliner Trucks has launched the second season of its “Slice of Life” program, which has a group of owner/operators blogging about their impressions of their trucks and engines. A kick-off for “Slice of Life Season 2: Reloaded for 2010” was held recently at the Penske Racing Headquarters in Mooresville, N.C.
At the launch event, the Slice of Life drivers – Henry Albert, Kurt Grote, Dick McCorkle and the program’s newest participant, Gina Angsten – each received new 2010 Cascadia trucks equipped with 2010 Detroit Diesel DD15 engines. The new trucks also feature personalized wrap graphics with themes requested by the drivers.
“Given the extremely positive feedback we received about the Cascadia and DD15 from the participants during the first year of the Slice of Life, we are looking forward to hearing about their impressions of their new trucks and engines,” said Melissa Clausen, director of product marketing for Freightliner Trucks. “We are confident that they will be even more impressed with the power, performance and fuel efficiency found in our 2010 emissions solution.”
For more information about the program, upcoming appearances, podcasts and blogs from the participants, or to directly correspond with the drivers, go to www.SliceofTruckerLife.com.
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