Freightliner names new marketing director
PORTLAND, Ore. — Melissa Kellogg has been named the new director of product marketing for Freightliner Trucks.
In her new role, Kellogg will assume responsibility for creating and implementing programs and promotions to increase sales, profits, and marketshare. Additionally, she will establish and execute clear strategies to enhance brand position, identity, and appeal to key customers in target segments. Kellogg, who joined Freightliner LLC in 1998, most recently served as the manager of Market Planning and Analysis.
She replaces Jonathan Randall, who transferred to Freightliner Custom Chassis Corp.
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