PORTLAND, Ore. — Freightliner Trucks has re-upped with NASCAR to sponsor the series as the ‘Official Hauler of NASCAR’ through 2015.
Freightliner has sponsored the series since 2006. Beginning next year, NASCAR trailers will be pulled by the new Freightliner Coronado with Detroit Diesel DD15 engine.
“We’ve enjoyed a wonderful partnership with NASCAR over the last five years and look forward to continuing the relationship in the years to come,” said Melissa Clausen, director, product marketing, Freightliner Trucks. “NASCAR continues to allow us to showcase our trucks and equipment to a nationwide group of loyal NASCAR fans, as well as directly to our customer base who love the sport.”
Freightliner says NASCAR will serve as a demonstration platform for its recently restyled Coronado. Each of the trucks will be upfitted with the soon to be released Victory Lane Edition package, designed by Chrome Shop Mafia, the company says.
“The new Victory Lane Edition option package will cause these already sharp-looking trucks to turn heads both on the road and off, as well as appeal to the owner/operator market that follows NASCAR,” said Clausen.
In addition to sponsoring the series, Freightliner sponsors several race teams. The company says its trucks hauled 27 race winning cars to Sprint Cup Series events in 2009 and 22 winning cars to Nationwide Series events.
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