TORONTO, Ont. — Goodyear Canada’s Engineered Products Division announced the launch of a full-scale marketing communications initiative for Canadian installers, distributors and consumers.
Goodyear is the official licensed belt and hose of NASCAR, and Guy Enta, national sales manager, says the objective is to leverage NASCAR testing and development by promoting these race-proven products to automotive and truck installers and technicians.
Enta says that along with their new online buyer’s guide, new incentive programs and new CD-ROM support for air springs, Goodyear is taking steps to further grow its automotive and truck aftermarket.
For more information call 888-275-4397, or visit www.goodyearbeltandhose.com.
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