EDMONTON, Alta. — Safefreight Technology CEO, Curtis Serna, has been nominated for an Ernst and Young Entrepreneur of the Year Award in the Emerging Entrepreneur category, Prairie Region.

Serna founded Safefreight in 1998 – a fleet management technology company that provides GPS vehicle tracking and monitoring through fleet management software and GPS devices to optimize the productivity and security of fleet assets.

“I am honoured to be nominated for this prestigious award by one of our customers. This may sound clich, but it really is recognition of the hard work and perseverance of the Safefreight team,” said Serna. “We measure our success not only in terms of revenue, but also in the way we solve business challenges for our customers – usually with ROI in months.”

Initially, Safefreight’s business focused on trailer security. Realizing that there was market opportunity for GPS beyond trailer and cargo security, Safefreight now provides a complete fleet management solution – from the art store with one vehicle, to companies such as Shell Canada and Canadian Natural Resources, who have hundreds of fleet assets.

In an effort to broaden its market opportunity, Safefreight’s technology is currently being piloted on hazmat trucks, trailers and other transportation assets through a US government contract awarded to General Dynamics Information Systems by the Department of Homeland Security’s Transportation Security Administration (TSA).

Safefreight’s GPS security technology provides hazmat carriers, who require real-time situational awareness and control of their trucks and trailers, the ability to mitigate threats related to hazmat transportation security.

The Ernst and Young Entrepreneur of the Year Award celebrates entrepreneurs who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national, and global programs in more than 125 cities, in more than 40 countries, and on six continents. Finalists will be announced in early July.