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Hankook looks to ‘tame the road’

BRAMPTON, Ont. -- Hankook Tire Canada has launched a national 'Tame the Road' marketing campaign which it...

BRAMPTON, Ont. — Hankook Tire Canada has launched a national ‘Tame the Road’ marketing campaign which it claims is its largest ever integrated marketing campaign in Canada.

It will include TV, print, radio and online components in an effort to strengthen its brand and support its dealers, the company announced.

“In the past five years Hankook has experienced tremendous growth,” says Bill Hume, vice-president of Hankook Tire Canada. “Even in 2009, despite the challenges in the auto industry and the economic turndown, the company managed to be one of the few tire manufacturers to experience continued growth. We attribute our continued success to our strong dealer relationships, and as such we want to continue to support them with marketing activities that educate consumers on the value of Hankook products.”

Part of Hankook’s marketing campaign will involve social media platforms such as Facebook and YouTube. The spring campaign officially kicked off Apr. 19 and will run until July. A winter campaign will follow in November, the company announced.

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