COQUITLAM, B.C. — Yokohama Tire Canada has taken the wraps off a new consumer Web site packed with useful product information, helpful tire knowledge and even a fun action game.

The new site, www.yokohama.ca, aims to become a must-visit destination for consumers searching for current tire news, product promotions, important technical background and guidance on buying tires, predicts Brad Sherwin, marketing communications manager for Yokohama Canada.

“The web has become the most important tool for consumers to get to know brands and products, and the tire business is no exception,” stated Sherwin. “They want current information, they expect value-added education, they’re seeking the latest deals and they want it all in an easy-to-navigate site. That’s what they get at yokohama.ca.”

The site was launched during the last week of June, and includes a “tire finder” application that helps consumers determine which Yokohama tire exactly suits their vehicle, a guide to finding the nearest convenient Yokohama retailer, and the ability to download the forms to take advantage of special product rebates.

“Educated consumers are better consumers, and this site helps newcomers and experienced buyers alike make informed decisions,” said Sherwin.