MISSISSAUGA, Ont. — Lions Gate Trailer Rentals and Provincial Trailer Rentals have taken on a new name: Trailer Wizards.

The new name and branding for the combined entities sets the stage for some expanded coverage, the company announced, including a greater presence in Manitoba and New Brunswick.

“Our business strategy over the last several years was to take the steps necessary to become a national provider of semi-trailer solutions without losing the regional strengths that created our initial success,” said Doug Vanderspek, Trailer Wizards president. “We’ve spent the first half of 2010 bringing our 25 locations, 300 employees and coast-to-coast network together in preparation for this brand repositioning. Although we’ve taken a lighter tone with our branding, we’re dead serious about our mandate to perform to a level that positions us as wizards at semi-trailer rentals, storage and maintenance throughout Canada.”

Trailer Wizards bills itself as the largest semi-trailer rental provider in Canada. It includes the former assets of GE Trailer Fleet Services, formerly known as TIP. The company says new branding was required to avoid confusion in the market as the company broadens its scope.

It now operates 25 locations across Canada and offers programs including: trailer rental and leasing, full-service maintenance programs, 24/7 roadside assistance as well as a “green initiatives” program. For more info, check out the new Web site at www.trailerwizards.com.