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Mack Bulldog celebrating 80 years

GREENSBORO, N.C. -- Mack Trucks’ iconic Bulldog hood ornament is celebrating its 80th birthday today. The Bulldog first became associated with Mack Trucks during World War I, after British soldiers nicknamed the Mack AC models used in the...


Alfred Fellows Masury, a chief engineer at Mack Trucks, patented his design for the Mack Bulldog Oct. 11, 1932.
Alfred Fellows Masury, a chief engineer at Mack Trucks, patented his design for the Mack Bulldog Oct. 11, 1932.

GREENSBORO, N.C. — Mack Trucks’ iconic Bulldog hood ornament is celebrating its 80th birthday today. The Bulldog first became associated with Mack Trucks during World War I, after British soldiers nicknamed the Mack AC models used in the Allied effort “Bulldog Macks” because of their tenacity. The Bulldog moniker stuck from that point on, according to the company.

Years later in 1932, Alfred Fellows Masury, a chief engineer at Mack Trucks, was in the hospital for surgery. During his recovery, Masury hand-carved the first model of the now iconic Bulldog hood ornament out of a bar of soap.

Once released from the hospital, Masury applied for a patent on his design. The patent was granted Oct. 11, 1932. Masury was killed in the crash of US Navy airship Akron in 1933, the same year the Bulldog hood ornament began adorning Mack trucks.

The hood ornament functions as a grip for opening the hood of the truck.

“For 80 years, the Bulldog hood ornament has been a symbol of the durability and reliability customers expect from Mack,” said Kevin Flaherty, president of Mack Trucks North American sales and marketing. “We’re proud of our heritage and that the Bulldog has become so widely recognized – and we tip our hats to Alfred Masury for his contribution to our legacy.”


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1 Comment » for Mack Bulldog celebrating 80 years
  1. Hammer Down Truck n Trailer / Road Reference Hand Book says:

    I have driven Mack Trucks for some time and enjoyed seeing that Bulldog on the hood and was yes handy to grab the bulldog to open the hood. I really did not know where the bulldog cam from was happy to read it here.
    Happy 80th birthday Bulldog and keep up the good work Mack.

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